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A previous post we talked about the advantages of Direct E-Mail Marketing in general to communicate more directly and effectively with your customers. Now let's delve into the characteristics, objectives and benefits of commercial newsletters . As part of a direct e-mail marketing campaign, commercial newsletters allow you to achieve a wide variety of objectives : you can present an offer reserved for your most.
Loyal customers before it is made public to everyone, to strengthen the relationship with they; you can offer the opportunity to preview a new product or service from your company, or send personalized invitations to events, contests and C Level Contact List demonstrations, to build customer loyalty; you can also send confidential offers aimed at rebuilding relationships with former customers. Compared to traditional means of communication.
A commercial newsletter constitutes an active approach towards the customer , as you contact him directly with a confidential and personalized communication , rather than having to wait for him to take action to look for your services through communication channels. more traditional searches (Google for example), finding yourself in front of your company in the best of cases, but also inevitably the competition.
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